digital media Planning specialistSCB 10X

The position is mainly responsible for planning and digital media strategies development that covers media touchpoint and performance evaluation. This will be a key person to understand target audience, using a variety of our database to deliver and recommend campaign optimization options to ensure successful campaign effectively that address company's objectives.
Responsibilities:• Plan and develop digital media strategies, media touch-point planning, as well as media cost and effectiveness analysis via all integrated online, social network, mobile, digital PR, and other interactive channels.
• Analyze and evaluate performance data and recommend appropriate actions based on conclusions and execute campaign implementation to ensure budget is in line with hitting campaign success metrics.
• Identify the target audience, using a variety of our database including demographics, behavior, and psychographics to clearly identify target segments.
• Monitor ad delivery and recommend campaign optimization options to ensure successful campaign delivery with statistical reports and compile online data.
• Project coordination among clients, internal, and media suppliers
• Keep up-to-date knowledge of best practices, strategies and offerings within the performance and programmatic space.
Qualifications:
• Minimum of 3 years of direct experiences in digital marketing, media planning, biddable or related field 
• Excellent understanding of online media planning, implementation, and optimizations.
• Good understanding in digital and programmatic media like Paid Search and Facebook Ads.
• Strong quantitative, analytical skills, and growth mindset, including an analytic and fact-based approach to problem-solving.
• Ability to execute multiple campaigns simultaneously and interact with multiple internal teams.