MARKETING MANAGERPlayground360 Co.,Ltd.

Roles and Responsibilities:
MARKETING STRATEGY DEVELOPMENT:  Set the overall marketing direction and goals for the next 12-24 months by defining clear, realistic, and measurable marketing objectives that are in alignment with the company's business goals.  Optimize the strategy to reflect the unpredictable retail landscape. 
MARKETING PLAN EXECUTION:  Create and execute a monthly, quarterly and annual marketing plan to build brand awareness and gain market share.  Drive promotional campaigns into relevant channels, coordinate all related marketing matters with all internal and external stakeholders, i.e., cross-functional departments, brand principals, landlords, marketing agencies, and all other external vendors. 
BENCHMARKING & MEASUREMENT:  Set relevant and effective marketing KPIs.  Analyze campaign performance and propose improvement plans for future initiatives. 
CRM:  Collaborate cross-functionally with the management team to rebuild a CRM system to collect real-world market data about our customers, and to utilize the data to coordinate campaigns that are in tune with target markets to acquire new customers and to deepen relationships with existing customers. 
OFFLINE MARKETING:  Work closely with the Operations Team to identify and capture opportunities, elevate market presence, draw foot traffic, improve conversion, and maximize sales.  While the new CRM system is being built, expand and leverage from our existing customer databases to optimize consumer engagement at the physical stores. 
ONLINE MARKETING:  Support the development and oversee the company's e-Commerce website, social media, and marketplace platforms.  Ensure engaging content creation to expand quality follower base and drive traffic to all online platforms.  Prepare and implement online promotional campaigns to convert online visitors. 
BRAND BUILDING:  Continue to evolve Playground 360 brand identity to reflect the company's ethos and vision.  Ensure all marketing communications and initiatives are consistent with the company's brand identity while recognizing responsibilities as a custodian of our partners' brand identity policy. 
INNOVATION: Keep current with new marketing tools and platforms and educate the teams.